services
A la Carte business solutions
how i can help
The entrepreneurial trap is trying to do everything yourself. I get it, you’re scrimping every penny, but how many potential dollars is that costing you? Collaboration is the way forward, especially if you want to grow. Stay in your sweet spot by finding someone reliable to lean on, then delegate.
Painless Ghostwriting
Big Picture Editing
Even the best writers need an editor. Whether you’re struggling with a product label or a book, get it ‘Pammed’ before publishing.
Persuasive Web Content
Content is still king. So don’t just stare at a blank screen. Mind dump your ideas and I can handle the rest, including the on-page SEO.
Strategic Blog Writing
SEO is still one of the most effective ways to drive traffic to your website. I’ll find out what your audience is searching for and tailor it for them.
Fussy Proofreading
You often need editing and proofing (they’re not the same). Luckily, tidying up words is one of my superpowers.
Smart Branding Strategy
Let’s get your marketing elements sorted and humming along so your message cuts through the noise and your story can reach your audience.
Effortless Social Media
Efficient Newsletters
Growing and nurturing your own email list is more crucial than ever. Regularly send out professional-looking emails with Mailchimp that your audience will be eager to read.
Effective Websites
I can build you a basic responsive WordPress info site or manage a more complex project with a web developer. I also help make sure your branding stays consistent.
FAQ
Is there a type of business you specialise in? (Translation: "specialize" for my fellow Americans)
I bring a diverse set of skills and broad range of knowledge to each project. If your business/project is related to wellness, luxury or experiential travel, food, contemporary art, sustainability, or personal development—you had me at hello.
Otherwise, often a fresh approach is what’s required to transform your business. I love immersing myself in learning something new like a method actor with a juicy role.
What is ghostwriting?
If you have the ideas but not the skills or patience to sit down and write yourself, a ghostwriter is the perfect solution. It looks a lot like mind reading. Usually, we start with a series of chats where I get to know your voice and what you’re trying to convey. You can then write a first draft or simply jot down a few notes for me and I’ll connect the dots and fill in the blanks. I take your voice and ideas, incubate them, and we birth it together. The finished product will sounds like the best version of you, with perfect grammar and your name as the author.
A ghostwriter can also come in at the editing stage. Whereas an editor usually guides an author on how to improve a manuscript, a ghostwriter goes in and rewrites, expands, and reshapes the work herself in the author’s voice.
Which tools or apps do you use?
There’s an iMac on my desk but mostly I live in the Google/Android world. Currently, I use the Google Suite (Gmail, Drive, Sheets) for collaborating on documents, then run all of my copy through Grammarly. I stay on top of project management through Teamwork.com or Asana, and use Dropbox for sharing files. I can do light graphic design work myself via Canva (eg. social media posts or images for blogs and newsletters) and work closely with professional graphic designers for design-based projects and branding. But I’m constantly on the look out for even better tools and apps, if you have some you prefer.
rates
As a contractor rather than an employee, you aren’t paying for my breaks, other appointments, or sick days.
The meter only runs when you have my full attention.
Wordpress Websites
Starting at- I’ve built and managed many websites for my clients over the years, but I went years without my own branding and website. Even when you have the skills, sometimes it makes sense to delegate. Resistance can be stubborn and comes in many forms. What’s keeping you from living your dream and moving your business forward?
Editing/Content Projects
Starting at- It usually takes a little while to get to know each other for me to be able to hear your voice when I’m writing or editing. But the more we work together, the smoother and faster the process becomes. Soon I’ll be reading your mind, or nearly.
Hourly Rate
Casual or ongoing- Whether you’re after specialist skills on a one-off project or ongoing support, as long as it’s not crunching numbers, I can probably do it. To keep it fair and simple, I use a time-tracking app and round down if there are any interruptions. You’ll receive an invoice monthly for the actual time I spent on your work and I don’t add GST.